Mamaearth’s Green Revolution: Natural Ingredients Redefining Beauty

Founded by Varun and Ghazal Alagh in 2016, Mamaearth has secured a spot as one of India’s most-loved and trusted brands, boasting toxin-free, organic ingredient-laden products safe for adults and babies. Asia’s first MadeSafe-certified brand, their offerings are cruelty-free and plastic-positive. So, if you’ve invested in Mamaearth, we validate your purchase. Below, we discuss how this Made-in-India label spearheads a clean beauty movement and its primary pillars that make it worth your time and money.

The Three Important R’s

With a commitment to authenticity, transparency, and sustainability, Mamaearth’s brand identity and narrative revolve around three non-negotiable R’s: reduce, reuse, and recycle. Mamaearth is plastic-positive, which suggests that the brand recycles more plastic than it uses. The homegrown label has also pledged to plant one million trees within five years. 

Championing Clean Beauty

At the forefront of the clean and green beauty movement, Mamaearth makes a solid case for employing natural, organic ingredients to address common skin concerns. The exclusion of toxins and chemicals makes these formulations safe for mothers, babies, and sensitive skin types.

Expert-Backed Formulations

Many are wary about using ‘natural’ products that lack scientific backing. Mamaearth formulations, however, have received dermatological approval, and they undergo multiple series of testing – including clinical dermatology testing in Europe – to ensure that they meet global quality standards. 

Cruelty-Free Cosmetics

Mamearth is a People for the Ethical Treatment of Animals (PETA)-certified cruelty-free brand that doesn’t conduct product testing on animals. So, if you want a clean conscience and are keen to invest in environmentally friendly beauty products, Mamaearth’s offerings are for you. 

A Confluence of Science and Ayurveda

Mamaearth formulations are an amalgamation of Ayurveda and scientific research. The two come together to develop products that target pressing skin concerns. All the brand’s offerings are free from sulphates and parabens, among other harmful chemicals. 

Eco-Friendly and Economical

Mamaearth products aren’t solely eco-friendly but economical, too. While many believe that organic, biodegradable offerings tend to be expensive, this isn’t true for Mamaearth formulations that sell for as low as INR 125. Despite being inexpensive, these skin essentials deliver on their promise. 

A Bid to Make Beauty Sustainable

Mamaearth is known for its sustainable and eco-friendly products that help reduce our carbon footprint and pave the way for a more sustainable future. A few of the many notable eco-friendly products the brand offers are: 

• Mamaearth Organic Bamboo-Based Wipes: India’s first organic bamboo-based baby wipes – the perfect alternative to polyester-based wet wipes – this Mamaearth offering is made using natural bamboo fibres and is biodegradable. Infused with almond oil, shea butter, and aloe vera, it is also hypoallergenic to keep rashes and skin irritation at bay. 
• Mamaearth Plant-Based Laundry Detergent: Formulated with bio-enzymes, plant-based surfactants, neem extract, and lime citrus, this laundry detergent for baby clothes is dermatologically tested and has an allergen-free fragrance. It does not contain SLS/SLES, bleach, foam boosters, phosphate, or optical brighteners.
• Mamaearth Vitamin C Bamboo Sheet Mask: India’s first bamboo-based sheet mask, this biodegradable offering lends your skin an instant moisture boost and is free of alcohol and harmful toxins such as parabens, mineral oil, and silicones. It’s not just great for all skin types but for the environment, too. 

Mamaearth Bestsellers to Add to Your Beauty Kit 

• Mamaearth Rice Face Wash: Infused with niacinamide, rice water, and glycerine, the Mamaearth Rice Face Wash combats free radical damage, brightens the complexion, locks in moisture, and targets hyperpigmentation. 
• Mamaearth Glow Serum Foundation: Delivering 2x instant glow and up to 12-hour staying power, the Mamaearth Glow Serum Foundation is enriched with vitamin C and turmeric to give you glowing skin and an even-toned appearance. 
• Mamaearth Vitamin C Daily Glow Sunscreen: Offering SPF 50 and PA+++ sun protection, the Mamaearth Vitamin C Daily Glow Sunscreen also heals sunburn and brightens skin. 
• Mamaearth Moisture Matte Longstay Lipstick: This smudge-proof, longwear lipstick is highly pigmented and intensely nourishes and moisturises your pout. The velvety-smooth texture of the Mamaearth Moisture Matte Longstay Lipstick, owing to the harmonious blend of vitamin E and avocado oil, glides on and is flattering on all Indian skin tones. 
• Mamaearth Onion Shampoo: Featuring hero ingredients onion, plant keratin, and vitamin E, the Mamaearth Onion Shampoo curbs hair fall, improves hair texture up to eight times, and strengthens the roots and strands. 
• Mamaearth Ubtan Face Wash: The Mamaearth Ubtan Face Wash boasts turmeric, coconut oil, and saffron and works by revealing your inherent glow. It gently exfoliates your skin, reverses sun damage, eliminates tanning, and keeps your skin well-hydrated. 
• Mamaearth Aloe Vera Gel: This multi-functional aloe vera gel soothes and hydrates irritated skin and keeps your scalp healthy. Featuring aloe vera extract, vitamin E, and glycerin, the Mamaearth Aloe Vera Gel is a must-have product since it’s suitable for all skin and hair types. 
• Mamaearth Onion Hair Oil: Say hello to healthy hair growth with Mamaearth’s bestselling Onion Hair Oil. The formulation is imbued with almond, onion, and redensyl and strengthens your hair, promotes hair density and thickness, and prevents hair fall. 

Conclusion

Mamaearth ticks all the boxes: it’s a reasonably-priced, India-proud brand that boasts toxin-free, natural products, free from harmful chemicals and ideal for all skin and hair types. Plus, it curbs environmental damage as far as possible, doesn’t conduct or promote animal testing, and is safe for babies. Mamaearth will see you through the years and can be a beauty heirloom you pass down to your children.